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Large-scale event management in Africa presents unique opportunities and challenges. From concerts to sports events, the continent hosts diverse gatherings that attract international attention.
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Prioritizing crowd management is crucial for developing countries' event industries to ensure public safety, enhance attendee experiences, and prevent tragedies like the recent concert deaths in the Democratic Republic of Congo.
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Hosting low to mid cost international sporting events can provide African nations with sustainable economic, social, and infrastructural benefits, fostering long-term growth and development.
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Hammerton Barca provides strategic and operational advisory services in sports and entertainment, working with rights holders, brands, governments, and service providers. Leveraging our global expertise, and based in Africa, we create tailored solutions that drive success and maximize impact across diverse markets.
